Gold
The Gold award is the highest honor of the German Brand Award. It recognizes brands that deliver outstanding and pioneering brand work in their industry. Gold therefore represents exceptional excellence, innovative strength, and strong brand leadership.
Winner
The Winner award honors brands that stand out through excellent brand management, high quality, and a compelling brand strategy. It represents a strong submission and recognizes the consistent work invested in building a successful brand.
From the initially small company...
What sounds self-evident today was a genuine revolution in the early 1980s: shoes that adapt not to fashionable shapes, but to the natural shape of the foot. This conviction gave rise to BÄR—then still a small company with a big idea: 100% toe freedom. An approach that was initially hardly taken seriously, but today forms the foundation of a brand that rethinks comfort, quality, and natural freedom of movement.
...to the twice-honored German Brand Award 2026
With Gold and Winner at the German Brand Award 2026, BÄR receives special recognition for what has been built over decades with conviction, perseverance, and a clear sense of purpose. What began as a bold idea is now a brand with a powerful presence: BÄR has popularized 100% toe freedom, redefined comfort, and shown that true innovation often emerges when you consistently follow your own path.
