October 2018
Award-winning BÄR among the best!
Germany’s largest market study, commissioned by Focus Money and Deutschland Test, has awarded the BÄR Schuhe brand the “Germany’s Best Shoe Retailers” seal. This places BÄR among the TOP 8 shoe retailers nationwide and in the upper tier of positive customer ratings. This result confirms the brand as a strong source of guidance for consumers seeking orientation.
This award proves the trust placed in the BÄR Schuhe brand. From the very beginning, BÄR has worked with the best materials in manufactory quality to earn this trust. When purchasing their shoes, BÄR customers should always be able to rely on the quality, continuous technical and stylistic advancements, and above all the familiar BÄR principle of 100% toe freedom for natural and healthy walking. To achieve this, BÄR continually develops its expertise further, currently focusing on the sports and hiking shoe sectors.
This year, BÄR presented a newly developed two-component sole that impressed customers with the BÄR “Light Impulsion” running shoe, thanks in part to its permanently elastic resilience and unmatched lightness, and also led to a positive test result from RUNNING magazine. The BÄR hiking shoe range is also packed with functionality and comfort: fatigue-free hiking without blisters! In addition, this year BÄR is making a fashion statement with the re-edition of the “London” women’s model by design icon Luigi Colani and has further highlights in store in the current fall-winter collection. However, the customer remains at the heart of this continuous development at BÄR.
For more than 36 years, particular emphasis has been placed on service and advice in the 24 stores and via the service hotline. With its omnichannel business model, BÄR promises to serve customers as effectively as possible across all channels, both online (www.baer-schuhe.de) and offline, and is aligning itself with the future requirements of the market in terms of digitalization and service. This progress is already evident in almost all stores, which were remodeled and equipped for the future last year.
The “Germany’s Best” study was conducted on behalf of Focus Money and Deutschland Test: 20,000 brands from 258 product segments were analyzed based on 33.4 million statements from online media and social media. The brands that received particularly positive customer perceptions were awarded the “Germany’s Best” seal—BÄR Schuhe is among them. At the end of October, a special Focus issue will be published with detailed coverage of the largest customer-rating study ever conducted in Germany. BÄR is particularly pleased with this award because it is based on customers’ positive perceptions of the brand. For BÄR and its employees, it is motivation to continue carrying the family-owned company’s values into the future.
Bietigheimer Zeitung 2018
BÄR Shearling Shoes & Shearling Slippers for Women and Men—Comfortable, Warm and Cozy
Shearling not only keeps you especially warm; it is also breathable and transports moisture away from the foot to the outside. In addition, the wool pile adapts to the natural shape of the foot and provides a wonderfully comfortable step. For robust winter shoes, BÄR uses specially processed shearling from southern Europe.
To ensure that both shoes in a pair look the same in the end, special care is required during processing, since this is a natural product and the hairs do not grow evenly as they would from a loom. After the strength, direction of stretch, and hide thickness have been assessed by hand and the color checked, the experienced cutters punch out each piece individually by hand using steel-strip tools.
In shearling shoes for outdoor use, high-wear areas are reinforced with robust cowhide. The special feature of “Doubleface” leathers is that no second upper leather is used for the shoe; instead, the reverse side of the hide serves as the outer surface. This means you wear only one material against your foot. Our specialists therefore also inspect the leather side for grain and uniformity. For the necessary winter durability, our buyers select only hides with a strong leather layer, tanned particularly firmly and compactly. In slippers such as the “Shearling Moccasin 2.0,” the “Doubleface” traditionally wraps all the way around the foot. BÄR shoes made from genuine shearling skillfully combine the benefits and functions of this natural product with 100% toe freedom.
See for yourself:
