December 2021
BÄR shoes trade old for new and support people in need
The BÄR concept follows the example of natural barefoot walking. Since 1982, BÄR has been making beautiful and comfortable shoes with Toe freedom, zero heel elevation, and flexibility. Everyday companions for people who enjoy freedom from head to toe. And for everyone who considers sustainability and social responsibility just as important as health and well-being.
From 01/12/2021 to 05/01/2022, every customer will receive a voucher worth 15% toward a purchase from BÄR shoes in stores and online in exchange for at least one old pair of shoes, regardless of brand, age, or condition. Depending on their condition, the “old” shoes will be refurbished and given to a good cause to support people in need. If this is not possible, BÄR will dispose of the shoes in an environmentally responsible manner. In this way, shoes that are no longer being used are “recycled.” BÄR is once again emphasizing the high importance its family-owned company places on sustainability and social responsibility.
BÄR shoes has practiced consistent sustainability for decades through a responsible product and production philosophy. Environmentally sound development aims to use finite resources responsibly, protect the environment, and take a long-term approach. This is achieved through durable shoes made by BÄR from selected materials. The shoes can be resoled with the original soles, meaning that only the wear parts need to be replaced, because high-quality craftsmanship guarantees repairability even after prolonged use. In addition, BÄR shoes is committed to social cohesion and assumes responsibility for its employees and their families. Social compliance has been consciously audited at regular intervals since 2011. Both domestically and abroad, the goal is to employ and retain all employees at the company over the long term. More than 120 employees currently work in Bietigheim-Bissingen, mainly in logistics and administration.
April 2021
Limited Edition “Luana Graffiti” created in collaboration with the Theo-Lorch Workshops in support of Lebenshilfe Ludwigsburg
Since 1982, the BÄR manufactory for comfortable shoes has stood for a positive living and walking experience. Its guiding principle, “Be free—from head to toe,” can be felt everywhere. The BÄR collection consists exclusively of models with uncompromising Toe freedom and deliberately follows no conventional fashion dictates, instead doing its own thing. Sustainability and social responsibility have always been guiding principles of the Bär family. Being free also means being allowed to be creative and unconventional. BÄR embraces this freedom and makes the best possible use of it.
Together with the Theo-Lorch Workshops, a particularly colorful and unique collection of approximately 500 pairs of shoes was created. The basis was the women’s “Luana” model, which received a summery upgrade through the creative work of the Theo-Lorch Workshops. Hand-applied acrylic paint splatters create a fresh and lively look, transforming “Luana” into the special edition “Luana Graffiti.” Summer can be enjoyed in a relaxed way in these sneakers. Breathable and lightweight, they fit wonderfully on the foot. Why choose when you can enjoy both: the freedom of a sandal, the sturdy protection of a sneaker, and the variety of colors of a summer dress. People with disabilities work at the Theo-Lorch Workshops. Following a brief from BÄR, they redesigned the shoes and turned each individual sneaker into a unique piece.
Through its artistic embellishment, the “Luana” model is transformed from a casual sneaker into a striking and eye-catching statement. Each pair attracts attention with abstract patterns in bold colors reminiscent of Jackson Pollock’s action painting. The “Luana Graffiti” model is available in three different color combinations. The shoes feature labels indicating the collaboration between BÄR and the Theo-Lorch Workshops. EUR 2,003 from every pair sold will be donated to Lebenshilfe Ludwigsburg. Inclusion is also a key focus here.
